My Goal

I had many goals over the years.

1) When I first started, it was to get monetized with 1,000 subscribers and 4,000 watch hours. Being a nobody with no community, it took a lot of trial and error to determine what content resonated with people and allowed my channel to grow. It wasn't until 6 months later that I became monetized.

2) To reach 10,000 Subscribers. This took 1 year to complete, as I navigated turning my niche content into popular niche content for the masses. I honed in on analytics and started exploring video options. Pushing boundaries-  I landed on personal question videos, which helped to leap my channel past 10,000 Subscribers.

3) Create a sustainable income and a community to help support my future goals in film. In October of 2024, I began developing my 2nd YouTube Channel (YourFriendNickYT), where I would be documenting my process of being a filmmaker. My goal with NicksrambleASMR was to use it as a funnel—bringing people over to YourFriendNick, where the relationship could go deeper and potentially help fund future projects.

How I did it

I did the following to reach our goal:

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• Creating a sustainable shooting, editing, and publishing schedule for 3+ years.

• Growing audience engagement through New YouTube Rollouts, including Lives, and collaborations

• Identifying my natural strengths and shaping content around that sweet spot.

• Coordinating with an editor to help with output.Paying attention to analytics to understand what was resonating and what wasn’t.

• Prioritizing one primary platform and letting it drive the others.

• Allowing my channel's identity to evolve as the years progress.