What Makes Us Happy

82-year old Life Coach, Hypnotherapist, Author

Positivity Blog turned Positivity Clothing Line

Goal: Turn a positivity blog into a profitable Positivity Clothing Brand

Outcome: Grew Community to 2,000 subscribers, and created 2 clothing campaigns.

A positivity clothing brand focusing on helping people find what makes them happy.

Platforms: Instagram
Content Type: Short Form Digital
Role: Brand Manager, Social Media Manager & Content Producer
Tasks: Developing Content, Editing, Analytics, Brand Building, Social Media Management
Timeline: October 2018 – 2022

My Goal

The goal was to take What Makes Us Happy—my Instagram blog—and turn it into a profitable clothing brand. Social media was always going to be the main way I shared the message and built a community, so I focused on Instagram, where it all started. This was before TikTok existed, so it was just me experimenting, seeing what resonated, and figuring out how to turn a message into something people would want to wear.

At its core, the goal was simple: translate the blog’s voice into clothing and grow a loyal community around it.

Selected Work

How I did it

I did the following to reach our goal:

Built a workflow for users to submit stories and grant permission for their use in product designs.
Partnered with a clothing printer while managing production, fulfillment, and shipping in-house.
Created recognizable cartoon characters to strengthen brand identity and memorability.
Grew reach through daily Instagram posting focused on shareable, viral content.
Increased engagement by tying purchases to community-focused causes.

Rather than following social trends in the positivity space, the focus was on building a recognizable voice that encouraged conversation, loyalty, and return audiences.