Social Media & Content Strategy
I’m Nick Hansell, a Social Media & Content Producer with 3+ years of experience growing audiences and creating high-performing video content across YouTube, TikTok, Instagram, and Facebook. I specialize in audience-first content strategy, short- and long-form storytelling, and engagement-driven growth. My work blends creativity with data, helping brands and creators connect with real people at scale.
Selected Projects
Below are a few projects where I’ve built and managed social brands across YouTube and short-form platforms — focusing on voice, consistency, and community growth.
A blog turned into a profitable clothing brand
Metrics
Grew Instagram to 2k followers and transformed a lifestyle blog into a revenue-generating clothing company through consistent content, brand strategy, and community engagement.
An 83-year-old novice turned social media guru.
Metrics
Grew Instagram from 0 → 24k followers, YouTube from 0 → 6,000 subscribers (in one week), and built a content strategy that scaled her coaching business globally.
23k Subscribers and a thriving ASMR community
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Grew the channel from 0 → 23k subscribers over 3 years by implementing consistent posting, platform-native strategies, and community engagement across YouTube and social media.